Just noticed today that all the advertisements by brands owned by HLL end with the HLL logo. I think this is a great step taken by the top management of levers.
HLL used to be an icon in India. Over the last 5 years it has dropped out of its iconic status. More actions like these can bring back the lost glory. Even today, a sizeable chunk of the total media on the telivision is from HLL. Its logo appearing that many number of times itself would suddenly make each of its brands come across as much bigger.
Anyway, just random thoughts from an x-leverite. Felt good seeing it though.
One area which I see these big companies missing out on though is the growing power of the internet. Somehow, post the 2000 bubble burst, everybody looks at the internet in India as some bogus new technology. Secondly, big brands never look up from the GRP game.
Thats all for today folks!
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